Introduction – The Tree That Shapes a Culture Across Morocco’s southwest, between the Atlantic and the Atlas foothills, a landscape of twisted trees glows under constant sun. These are argan forests, ancient and enduring, part of the country’s ecological memory. Long before the oil they yield reached fine dining tables, the trees shaped rural rhythm, marking seasons, providing shade, and sustaining generations. Argan oil’s modern reputation as a luxury product hides a simpler truth. It is not born from exclusivity, but from resilience. Each bottle represents an ecosystem that survives through balance and time. The Geography of Endurance The argan...